Blog: Once More Unto The Inbox

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I've spent the past couple of days sending out emails to radio people about our next single, I Don't Have To Worry About That, which is out on Monday 12 October. I always rather enjoy doing this, as it feels like catching up with old friends. When we first started doing our own publicity, back in the 1870s, we used a big old list of DJs, fans and journalists at radio stations, fanzines and magazines, and they were just names on a piece of paper. It was literally on paper too, as I'd spend hours sticking labels on jiffy bags and hand-writing notes on photocopied press releases to go with the Actual CDs we were sending out.

Nowadays the list has dwindled considerably as so many people dropped out of This Sort Of Thing along the way, which means some 7,000 years later what we're left with is a hardy bunch of survivors - the people who have stuck around just like we have, many of whom I now actually KNOW a little bit. It's a lovely group, and though sending an email isn't QUITE as personal as writing a note on a press release, it does feel like these are "our" people.

Of course, the list COULD have maintained its size if I'd been a bit more energetic over the years about keeping it up to date, but as time went by I realised that there wasn't a massive amount of point in doing so. The Krazy World Of ROCK is very much based on NEW THRILLS and YOUNG PEOPLE, so a band who have been cracking on now for over two decades is never likely to be of much interest to HEP YOUNG GUNSLINGERS looking to make their mark by Discovering Exciting New Talent. This is all ENTIRELY fair enough - when I was a young PUNK ROCK TYKE I wanted nothing more than to overthrow the oppressive rule of whatever the OLD SODS were listening to at the time (Pub Rock? Opera? Banging two stones together?) so one cannot complain - and it also means that when we DO get a rare new addition to the hallowed mailing list it is a source of great joy and festivities.

I'm going to be emailing a few BLOG and JOURNALISM people in a couple of weeks when we've got the VIDEO sorted out, but in the meantime if anybody reading this has links with radio , or indeed playlisting or music blogging or any of that sort of thing, do let me know via the comments or email at mjhibbett (AT) hotmail (DOT) com - another benefit of The Modern Era is that I never have to worry about running out of Jiffy Bags or Promo CDs to send out!

posted 22/9/2020 by MJ Hibbett

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