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Things quietened down SIGNIFICANTLY last Tuesday when the FREE window closed and it went back to costing £1.99 to download (or £8.00 for those who prefer an Actual Paperback), but that was fine. I knew that it would happen and, although I missed looking at the SALES inching up every time I looked, I was happy for things to proceed at a more STATELY pace. The PLAN had always been to use the five days of FREE availability to get it out initially to new readers, and that had succeeded ADMIRABLY. Now it was time to move on to other, less FRENETCI, methods of promotion.
THUS I spent quite a bit of time devising an old fashioned PRESS RELEASE, heavily relying on th help of my in-house media team (AKA The Text Of My Release). We came up with something PRETTY GOOD I reckon, and I sent it out at the start of the week to some of my usual mailing lists. Most of these are INDIE types, so I'm not expecting a HUGE level of response, but you never know. I also put out tentative feelers to science fiction magazines and blogs, to see if they'd be interested in reviewing the book. Again, this isn't HUGELY likely to pay off, as there are RATHER a lot of people hawking debut science ficiton novels around, but, again, you never know!
This bit of the PUBLICITY CAMPAIGN has felt quite nice and cosy. I've done this almost ANNUALLY for every album or show that I've done, so the mailing is dead easy to do and CRAFTING a press release is a familiar, and very satisfying, process. However, now the first stage of THAT is all finished it's time to get on with some NEW methods, including some ACTUAL ADVERTS, working out how to LEVERAGE Goodreads and Listopia (whatever that is), and attempting to squeeze myself into some BLOGS. It's actually rather good fun - like I say, I've done LOTS of the normal publicity over the years, but this is all new and exciting and - IMPORTANTLY - feels like it could actually WORK!
Best of all, all this FUN has encouraged me to get ON with it and start the SECOND 'Storm House' book, which is probably going to be called "The Utopians" and STARTS almost precisely where the first book ENDS. So far I'm just on the second draft of the PLOT, so there's TONNES to go yet, but I'm really REALLY enjoying it. WRITING! It's GRATE!
posted 10/8/2017 by MJ Hibbett
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